Introduction to Marketing Training Course


Designed to deliver actionable knowledge across the most relevant aspects of this most important business skill, our Introduction to Marketing training course content is as follows...

Session 1
  • Successful branding and company image
  • Product and packaging
Session 2
  • Pricing
  • Place - delivery of product/service
Session 3
  • Promotion - talking to your customers
  • The marketing mix
Session 4
  • Campaign planning
  • Running your campaign
Wrap-up
  • The next steps
  • More information
  • Where to get help
Post course support information

A username and password will be emailed to you on completion of the course. You will then be able to access downloadable course notes (in Word and PDF formats) plus a campaign template (in Excel format).